Create and Cultivate:Girl Power! and why you should start a blog in 2017

In 2016 Gigi and I attended Create and Cultivate, a beautifully curated, motivational, inspiring conference geared toward female bloggers and women in the tech space. The conference was curated to the tiniest of details and was like walking through the most instagram worthy upon instagram worthy sets. The best and most rewarding draw of the conference was the amazing panels of speakers. 

 My first stage of panelists, Matt Crump of @candyminimal, Sophia Macks of @beyondthemag, Ashley Rose of @sugarandcloth and Maxie McCoy of @Levo 

My first stage of panelists, Matt Crump of @candyminimal, Sophia Macks of @beyondthemag, Ashley Rose of @sugarandcloth and Maxie McCoy of @Levo 

The panels were informative and inspiring. They were designed around a certain topic like, "The art of the pitch", "Photo Hacks", "Brand Vibes", etc. The speakers talked about their journeys to where they are now, their plans for the future and the ups and downs along the way. The moderators guided the conversation with excellent questions that provided more insight into the topics AND they opened the floor to questions from the audience at the end. 

  Birch and Brass  provides vintage rental services and served up some adorable settings throughout the venue. 

Birch and Brass provides vintage rental services and served up some adorable settings throughout the venue. 

The day is jam packed with speakers and activities. One of the highlights is meeting in a small group with a "mentor" where you get to interact with these brilliant beings on a more intimate level and ask them anything! I got to meet with Maxie McCoy of Levo and it was full of great tips for maximizing your time and potential. Some memorable quotes and tips: 

"Follow creative ideas into action"- Maxie McCoy

Calendar blocking-an amazing tip introduced to me and obsessed over by me from one of my first business partners and reinforced by hugely successful people (Like Maxie McCoy ). 

 "Show up as the fullest expression of yourself"- Maxie McCoy

"How to inspire creativity in a team? Participate"

 Every detail was on point, Cacti and Macaron Cacti? Bye. 

Every detail was on point, Cacti and Macaron Cacti? Bye. 

 Intrepid Hearts at Create and Cultivate Dallas, taking a leap of faith that gave us the motivation and inspiration to strategically build the bridge to our future. 

Intrepid Hearts at Create and Cultivate Dallas, taking a leap of faith that gave us the motivation and inspiration to strategically build the bridge to our future. 

 Superfood granola breakfast from  Sakara Life  and fresh fruit and accompaniments sponsored by  BeBe . 

Superfood granola breakfast from Sakara Life and fresh fruit and accompaniments sponsored by BeBe

They had mostly healthy and fun food options throughout the day including Sakara goodies and suja juices. There were workshops, vendors for shopping and for glam so you could touch up your nails or hair in between panels on the house. It was a great way to discover new brands and new products from big names. They really thought of everything with multiple photo booths, vendors that effortlessly matched with the aesthetic of the conference plus panelists and speakers who brought a lot of valuable content to the table. 

 A flat lay tutorial by the flat lay QUEEN  Lauryn Evarts  with one of the most carefully curated and aesthetically pleasing instagram/blog/brands  The Skinny Confidential

A flat lay tutorial by the flat lay QUEEN Lauryn Evarts with one of the most carefully curated and aesthetically pleasing instagram/blog/brands The Skinny Confidential

I got to meet one of my favorite bloggers, Lauryn Evarts of The Skinny Confidential before she was going up to speak on the panel for "Brand Vibes: How to create a brand that lives beyond the blog bubble" because I mean duh, she is so passionate (and so talented) about branding. If you haven't you NEED to check out her blog because it is beautifully branded to a T and such a fun community of women she has created through her unique voice and cult worthy content. AND she is exactly her genuine personality that she expresses through her blog and social channels: micro-managing the bartender for a skinny cocktail before going up to speak, being a super approachable and down to earth San Diego babe and her witty, sense of humor shining through during the time I chatted with her. 

 Met this beauty and business-blogger powerhouse  Lauryn Evarts  of  The Skinny Confidential . Can't wait to see what kind of magic she will be making next! 

Met this beauty and business-blogger powerhouse Lauryn Evarts of The Skinny Confidential. Can't wait to see what kind of magic she will be making next! 

At the time we attended Create and Cultivate Dallas we had our idea for Intrepid Hearts, but the actual website was still sprouting into reality. We were both blown away by the women EMPOWERING women vibes that were strong at the conference. Meeting other bloggers and brands attending the conference there were no catty, comparative or competitive energies going around. Quite the opposite, everyone was excited to learn about your approach to the blogging world and very encouraging for us young guns just getting into the game. This was refreshing and exciting especially since we were just starting out in an industry that feels saturated to the max. 

 That fiddle leaf fig and peacock chair are calling my name. Home decor lusts and loves from  Create and Cultivate Dallas

That fiddle leaf fig and peacock chair are calling my name. Home decor lusts and loves from Create and Cultivate Dallas

Some of the stand out babes who were also attendees of the Dallas conference that we met and hope to run into again in NYC or collaborate with online in the future include: 

 Mattie Claire from  Fit is Chic , what a total babe and badass entrepreneur from TX. (We bonded over our cats.) Check out her luscious hair (including how to tame that mane) and fitness tips on her blog  FitisChic.com  

Mattie Claire from Fit is Chic, what a total babe and badass entrepreneur from TX. (We bonded over our cats.) Check out her luscious hair (including how to tame that mane) and fitness tips on her blog FitisChic.com 

Definitely check out these bloggers and brands shining beautifully from the inside out and staying true to their voice and the beat of their own drum. 

  Framebridge's  beautiful vendor set up. A great way to create your gallery wall, you can upload original files to print and frame or they send you everything you need to carefully ship your original art to frame. Use code 10Anna for 10% off your first order. 

Framebridge's beautiful vendor set up. A great way to create your gallery wall, you can upload original files to print and frame or they send you everything you need to carefully ship your original art to frame. Use code 10Anna for 10% off your first order. 

If YOU are thinking of starting a blog in 2017 stop thinking and start doing. Despite the seemingly saturated blogger market there is room for YOU and YOUR individual voice, let your unique personality shine through, create original content, use your blog as a creative outlet for your interests, cultivate goals for the future. If you can speak on any subject that you are passionate about better than anyone else you know, share your knowledge! Gary Vaynerchuk always says "if you are not creating and sharing content whether it's writing, speaking on podcasts/other mediums or creating videos YOU DO NOT EXIST" a bit harsh, but in this media crazy world we live in don't just be the one scrolling through instagram comparing your lives to others, join the party! Manifest your destiny, release what is true to you into the universe and THROW YOUR HEART AND SOUL INTO IT! 

 I will leave you with notes I jotted down from Gary Vaynerchuk's book, "CRUSH IT: Why now is the time to cash in on your passion" that I read and immediately passed on to friends because of how motivating and inspiring it was on how to start a blog, here are his steps from my cliff notes: 

  1. Identify your passion
  2. Think of 50+ awesome topics to blog about
  3. Ask yourself: "Am I sure my passion is what I think?" 
  4. Ask Yourself: "Can I Talk about it better than anyone else?" 
  5. Name your brand
  6. Buy your usernames 
  7. Hire a designer 
  8. Include links on how to connect with you, call to action buttons, share buttons 
  9. Create a fan page 
  10. Create a community, leave comments on other blogs and forums 
  11. Use twitter to search about your topics and interact
  12. Blog search and google search relevant blogs
  13. Join Facebook fan pages and groups that are similar to your topics and ENGAGE
  14. Repeat steps 10-13

I recommend reading or listening to Gary V's books/podcasts. Kind of a different brand and feel than Create and Cultivate, but still an amazing insight on business and he always gives the straight up, to the point, no-nonsense dose of reality that we all need whether we want it or not. 

 Create and Cultivate babes we will see you May 6 in NYC! 

Create and Cultivate babes we will see you May 6 in NYC! 

We hope to see you this weekend in NYC! Gigi will be posting a full recap from our NYC adventures next week. xx 

Β 

This is when you know it's time to start something. 

...when you know what’s in your heart is meant to be out in the world
— Elizabeth Cutler and Julie Rice of Soul Cycle